Tips and Tricks For Launching An E-commerce Mobile App

In a fast-moving world, it is important to adopt solutions which cater to the current needs if you want to run a successful business. A physical retail store is not likely to convert as much as the online retail store would. Mobile app development is more like a necessity today rather than an advantage. Creating an e-commerce mobile app will dramatically improve the recognition of your retail business and take it to newer heights!

E-commerce Mobile App Development

 Here are some of the best tips and tricks for launching an e-commerce mobile app!

1) Perform Market Analysis:

A key method to analyze the market is by developing a buyer persona. It helps you understand what the buyer expects from you and tailor your development and marketing strategy accordingly. Besides, you must know about the various competitors who will pose challenges for you in your field. This will help you determine what you can do differently or how you can disrupt the market to your advantage.

2) Select A Suitable Technology:

Identify all your requirements for developing your e-commerce mobile app and choose a particular technology that supports your needs and enhances productivity. You will need to factor in the budget, inventory, CMS, database, framework, front-end and backend languages as considerations. Also, based on your audience pool, you will have to decide whether you need to pursue Android or iOS app development.

3) Enhance UI & UX Design:

Mobile apps tend to be more intuitive and user-friendly. Personalizing it to offer a unique experience will greatly improve the trust and retention of customers. Moreover, mobile apps are a great way to brand your business effectively. Leverage the designing capabilities and take your brand to the next level with arresting outlooks!

4) Improve The Quality Of The Product Images:

Care must be taken to feature images of high resolution so that you are able to captivate customers and give them a clear picture of your products. This is so important because a bad image will not sell your product even if is a great one! Enabling customers with a zoom feature will allow them to take a closer look at the product and possibly nudge them to go for the purchase!

Openwave is a professional Mobile Application Development Company in Malaysia! Connect with Openwave and share your requirements! Our experts deliver sterling solutions and services for e-commerce development!

4 Ways To Effectively Build Websites For Better Performance And Speed!

Today, virtual presence caters for a large portion of the recognition your business has and websites are the most promising means to exhibit prominence in this world. If your website does not function properly or lags noticeably, then it fails to achieve a good impression among the users surfing the web.This calls for a grave need for optimizing sites for enhancing performance and load speeds of web pages.

1) Minimize HTTP Requests:

Each time a user accesses a website, information has to be transferred from both the server side and the user side to establish connection and translate back-end programming to the front-end. It is hence advised to reduce the information required to be transferred by cutting down on unnecessary elements. Additionally, possible concatenation of JavaScript and CSS allows for a lot of date to be transferred in one shot.

2) Minify Source Codes Composed of JavaScript and CSS:

Apart from concatenating these different coding languages, you could also reduce the coding size to decrease data size and subsequently increase its transfer speed. Tools like Gulp and Grunt automatically minify codes and help accelerate loading as well as improve performance. It is thus essential to minify codes to boost data transfer which leads to a seamless experience of web interface.

3) Employ Vector Graphics and Optimize Images:

While PNG files suit better for displaying images, .SVG files should be used to exhibit illustrations, logos and icons. These scalable vector graphics are embedded into the site code as sprites which does not need an additional request made to the server. Moreover, picture size is scalable without affecting pixel densities, providing clear images for users.

4) Tailor for Mobile Site:

You have to make sure the site you are designing is highly responsive, i.e., it is also perfectly compatible with mobile devices like smartphones and tablets. With engagement rates shooting up for mobile devices, it is important you do not compromise on this task at any cost. You may have to discard certain elements which are more suitable for larger screen sizes to ensure smooth and uninterrupted user experience at the interface level.

It is very essential to consider the above in order to escalate website performance and eliminate lag issues. Openwave is an exemplary Web Development Company in Malaysia. Connect with us today to avail from our exclusive range of web solutions!

How User Behaviour Helps To Opt A Suitable Mobile Application Platform!

Mobile Application Development seems like a vast space. But it only has two dominating platforms - Android and iOS. These two operating systems constitute over 96% of this arena. Considering their prevalence, it is essential to focus on comparing their competencies. There are many variables which separate one from another. User behavior largely draws a thick border between the two. It is important to take their comparison to arrive at a suitable choice and then proceed.

Here is how one should employ user behavior data to opt a suitable Mobile Application Platform.

1) The Market:

Only two major competitors fight to stay ahead of one another. Android and iOS are very different in many ways due to which they cater for different crowds. The number of Android apps available on Google Play Store is more than 3.5 million as in 2018 while those of iOS is over 2 million. 

2) User Preferences:

Android apps is usually meant for the larger crowd consisting of middle-class people who do not wish to spend much. They are highly flexible and easily pass the terms and conditions enlisted by Google to be on the Play Store. But in the case of iOS, things aren’t the same. iOS users are more likely to be willing to spend. But this platform follows stringent rules which make it more difficult for developers to get a spot in the Apple App Store.

3) Device Capabilities:

Android phones and tables are relatively cheaper than iOS-based mobile devices. Yet, developers have done a good job in creating extensive features which allow many to enjoy several perks which are normally not found in iOS. But security is somewhat compromised in the process which gives iOS an upper hand in this case.

4) Engagement Rates:

Engagement rates are a tad higher for an Android app because of large user base. But it need not be that way always.   While Android apps are popular for media-based apps, those of iOS have a good hand at content where avid readers and content seekers immerse themselves. 

Having chalked out certain key differences of the competitors, it is important to identify your needs and pick whichever platform suits you best. If your goal is to acquire a large customer base, choose Android. On the contrary, if you are looking to get solid returns, go for iOS. Openwave is an exemplary Mobile App Development Company in Malaysia. Get in touch with us and avail from our range of exclusive solutions, today!

4 Amazing Tips To Enhance Your Ecommerce Business!

2018 has been a year of tremendous technological advancements, and a huge growth in the field of ecommerce. Today there are thousands of businesses online, be it a shop for apparel, or for food delivery; everything is just a click away! While this spurt in growth has helped many, it has also made competition immensely stifle. Today, merely having an online store isn't enough. To outrace your competition and make it out on top requires hard work!

Here are 4 Stellar Ways you can boost Online Sales:

1) Provide In-Built Customer Support:

Customer experience should always be your first priority. When a visitor has a query, the efficiency with which you reply is what will play a huge role in conversion. With live chat in place for customers to engage in and resolve their queries, you will boost your store's conversion rate by several times.

2)  Make your Website Mobile Friendly:

2018 is the era of mobile users. Be it playing games or ordering products, everything is done on mobiles conveniently. With a plethora of budget-friendly smartphones being released, everybody has one! Make your e-shop mobile friendly. This will help reach out to a larger audience, and tremendously.

3) Display Customer Reviews:

Reviews are a crucial part of every business. You will have noticed that people check the reviews for movies and restaurants before going there. Why? To ensure the quality is top-notch. No one wants to spend their money on bad service! Ensure you provide impeccable quality of products and service, and display customer testimonials. This will help reel in more visitors.

4) Offer Rewards:

Discounts and offers will be quick to bring in visitors. Everybody loves gifts, and a customer will almost always be drawn to discounts! Offer occasional discounts, be it coupons or gift hampers - and watch your online sales shoot up!

Ecommerce web development has become a raging topic today, with everyone trying to get an online store up! Call Openwave today, and hire from our arsenal of amazing Ecommerce Developers in Malaysia! With our assistance, you can boast an amazing ecommerce store in no time.

4 Simple Steps To Prepare Your Website For This Holiday Season!

The global market has experienced an unbelievable advancement with the dawn of the digital era.  Websites have become virtual addresses. Businesses are enabled to expand through virtual portals and reach people all over the world. Holiday season is undoubtedly the busiest time of the year and you can take a real advantage of this current-age-scenario by optimizing your website for best returns.

Here are 4 Simple Steps to help you prepare your Website for this Holiday Season.

1) Promote Early:

Being an early bird provides a big advantage during holiday season. Reach out to people via social media platforms and e-mails with all offers and deals to lure them into your e-commerce store. Remind them frequently about special products or services so that they know whom to contact when time comes.

2) Festoon It:

It's always attractive to base something on a theme. Holiday-theming your website is imperative as it's well-expected by customers. Make modifications such that it represents festive emotions of customers to get better organic engagement rates. If you manage to make a lasting impression, the same customers will end up re-visiting your e-store year after year.

3) Employ Retargeting Pixels:

There are small pieces of code known as retargeting pixels that track customers who visit your e-store, learn their interests and reach out to Google and FaceBook to prompt advertisements that re-direct them back to your e-commerce store. This is quite an unobtrusive way to re-target customers and achieve returns.

4) Improve Website Speed:

Virtual stores generally get flooded during festive seasons. Ensure that your website is optimized for good speed despite huge traffic and subsequently prevent any crash or shut-down. Use Google's PageSpeed Insight tool to check load time. Research says that customers tend to leave web pages if it takes more than 3 seconds to load. So, don't just make it attractive, make it fast as well!

Time has come for you to take action to scale-up your business. The steps outlined in this article are quite practical, leading to good results. Skyrocket your sales this festive season with Openwave, the Leading Web Development Company in Kuala Lumpur. Contact us to get your quote, today!

Launch Your E-commerce Website in 4 Easy Steps And Boost Your Holiday Sales!

E-commerce has seen so many successes in the last few years. It has replaced the physical stores swiftly and it doesn’t look like it’s going to stop. With the holiday season coming up, it’s just going to grow bigger and bigger! Now is your chance to take your e-store to the next level!

Here are 4 easy steps to kick-start your e-commerce website and boost your holiday sales in no time!

1. Open-up to the World at Large:

Today, there is more opportunity than ever to reach out to the people of the world. But beware; it is not an easy task to go global. You should have a proper plan chalked out before you make an attempt. You’ll have to spend time and money for promotions, shipping, shout-outs and what not. Invest wisely and you will find yourself selling products to a variety of people across the globe.

2. Your Keywords – Offers, Discount, Sale:

Its holiday season and what better way to captivate people than provide them with incentives? Many people work the entire year and save-up just for shopping around this time. So, make sure you highlight all your products by offering discounts and other benefits you can afford to give. It’s the best way to attract them.

3. Promote via Social Media:

Root yourself in the popular social media platforms and shout as much as you can. Post regular updates. Notify everyone about your upcoming sales and offers. Put up stories, tweets, blog posts, do everything in your ability to catch the sight of potential customers and don’t forget to theme your coupons based on the festive season!

4. Optimize your E-commerce Website:

When your website is flooded with traffic, you don’t want it to crash or slow down. Make sure you take care of it. Also, work on increasing the loading speed. Research shows that better conversions are achieved when shoppers are able to shop smoothly, without any hassle.

Done right, setting-up an e-store and running is really rewarding. If you are interested in building an e-commerce website this festive season that tops the game, hire Openwave – a Stellar E-commerce Web Development Company in Malaysia!

7 Tips To Enhance Ranking With SEO-Friendly E-Commerce Site!

With the abundance of exploitable data available today, there is no longer a need to adopt trial-and-error methods and hope for good results. Analytical tools empower us to scan through data and make practical decisions for building a successful and sustainable e-commerce website.

Here, are 7 Tips to enhance Ranking with an SEO-friendly eCommerce Site.

1. Use Appropriate Header Tags:

Header tags are HTML elements pertaining to the heading or title of the content or a text that is most emphasized in the content. Using the right tags will draw more attention to your content.

2. Provide Alt Attributes of Images:

Alt attributes are alternate texts for images. They usually show up when you have a turned-off display of images or if your internet connection is poor. Search engines aren’t built to identify images as they are. They are dependent on these alt texts which are really useful when one intends to find the image corresponding to it.

3. Decrease Loading Time:

Search engines are also dependent on the loading speed of websites. If your website takes a shorter period of time to load than your competitors, it could possibly be ranked higher than them.

  

4. Integrate Social Media:

An establishment in social media has a drastic impact on your presence on the web. The more you are visible on social media, the more visitors you will have and the more frequent your e-commerce website will be looked for.

5. Feed Keywords to your URL:

Keywords are words used in search engines more often than others. Using them in your URL will increase visibility of your e-commerce website.

6. Use Domain Names with Longevity:

If you depend on trends for deciding a domain name, chances for it to have a lasting impact are bleak. Focus on names which are likely to be evergreen.

7. Get W3C Certified:

Getting certified by this consortium denotes that your website has attained international standards. This naturally increases reputation and ranking of your website.

Following the tips listed above, you will be able to potentially boost the ranking of your e-commerce website. Renowned as one of the Top Web Development Company in Kuala Lumpur, Openwave challenges itself to construct SEO-friendly websites for you and make sure they make it to the top of the ladder! Get in touch with us, today!