How User Behaviour Helps To Opt A Suitable Mobile Application Platform!

Mobile Application Development seems like a vast space. But it only has two dominating platforms - Android and iOS. These two operating systems constitute over 96% of this arena. Considering their prevalence, it is essential to focus on comparing their competencies. There are many variables which separate one from another. User behavior largely draws a thick border between the two. It is important to take their comparison to arrive at a suitable choice and then proceed.

Here is how one should employ user behavior data to opt a suitable Mobile Application Platform.

1) The Market:

Only two major competitors fight to stay ahead of one another. Android and iOS are very different in many ways due to which they cater for different crowds. The number of Android apps available on Google Play Store is more than 3.5 million as in 2018 while those of iOS is over 2 million. 

2) User Preferences:

Android apps is usually meant for the larger crowd consisting of middle-class people who do not wish to spend much. They are highly flexible and easily pass the terms and conditions enlisted by Google to be on the Play Store. But in the case of iOS, things aren’t the same. iOS users are more likely to be willing to spend. But this platform follows stringent rules which make it more difficult for developers to get a spot in the Apple App Store.

3) Device Capabilities:

Android phones and tables are relatively cheaper than iOS-based mobile devices. Yet, developers have done a good job in creating extensive features which allow many to enjoy several perks which are normally not found in iOS. But security is somewhat compromised in the process which gives iOS an upper hand in this case.

4) Engagement Rates:

Engagement rates are a tad higher for an Android app because of large user base. But it need not be that way always.   While Android apps are popular for media-based apps, those of iOS have a good hand at content where avid readers and content seekers immerse themselves. 

Having chalked out certain key differences of the competitors, it is important to identify your needs and pick whichever platform suits you best. If your goal is to acquire a large customer base, choose Android. On the contrary, if you are looking to get solid returns, go for iOS. Openwave is an exemplary Mobile App Development Company in Malaysia. Get in touch with us and avail from our range of exclusive solutions, today!