4 Effective Strategies to Create Demand for your Mobile App!

It can always be quite a challenge to gather the initial momentum for a mobile app. Pushing from zero users to amassing a substantial user base can always be struggle and requires the best of efforts from the developers. And achieving this traction without the vast resources required for marketing and promotions can only make the task effectively impossible.

 So, how can one push the app to early birds and reluctant users and sustain the momentum required to push along. The following steps might help:

1. Limited Edition: A limited edition offer or a feature can always create a buzz around it. From themes and in-app subscriptions, a customized offering with an expiry date can always garner a sense of urgency among customers and improve the rate of conversion. This is particularly true in case of gaming apps where limited edition elements such as stones and potions can generate a buzz among gamers with a lot of them vying to get it. 

2. Time Barrier: Regulating the access with timed entries can create a sense of anxiety among users who will have to wait to gain access to the app. This inadvertently allows developers to keep users glued to the app as they will check on the app regularly to see if they’ve gained access. This improves the visibility of the app and brand recall.

3. Deal of the Day:  Daily deals that are unique and personalized to match consumer tastes can boost conversion rates and help sustain interest in the app. From full-day discounts to hourly offers, these deals can have consumers returning to the app to see if newer deals have arrived. This works effectively when used in eCommerce apps.

4. Freebies: Throwing in freebies along with premium products is a proven method to boost app installs and traffic. Every “Buy-One-Get-One” offer needs to be personalized in order to improve redirects and make it easy to push products that are in less demand. 

Having a team of experts onboard your mobile development team can help in chalking up the right strategies for success. Hire experienced Mobile App Developers from Openwave, a globally acclaimed IT services corporation. Get in touch with our development team today.

Business App Development: Should I Opt for Android or iOS?

When it comes to smartphone OSes, Android Vs iOS is a never-ending tussle! Both these operating systems are among the most popular on the planet and both enjoy a loyal following of millions of users, if not billions. This raises an important question- which of the two is better suited for business app development? After all, apps are services that are run by businesses. So, which of the two platforms should you, a business, opt for?

At Openwave, we offer our clients both iOS and Android development. We recommend you to evaluate the following factors before opting for a platform:

1. Target Audience: It is important to understand the audience which is likely to use your application. If your app is aimed at the teen segment, then opting for an Android app is a wiser option as it enjoys popularity in this age group. On the contrary, enterprise apps are usually developed on iOS.
   
   
2. Market of Operations: While both iOS and Android are immensely popular, their user base is significantly distributed. iOS has an edge over Android in North America and Europe while Android is immensely popular in India and China, the most populous countries. This needs to be factored in when developing applications for different markets.
   
   
3. Devices: Unlike Apple which holds a monopoly over iOS development, Android allows other handset manufacturers to use its OS. This has resulted in hundreds of Android devices with varying screen sizes and resolutions. This can pose a challenge to development teams when they are developing an application that is dependent on a specific screen size and resolution for its operation. This also adds to the development and testing time.
   
   
4. Development and Maintenance Cost: The cost of development and maintenance varies significantly for the two devices. While it is cheaper to develop Android applications thanks to its open source platform and low licensing fees, iOS development can be expensive and cost significantly higher. Apple also places strict restrictions and guidelines on development which can often drive up costs.

If you’ve made up your mind on which platform to opt for, then get in touch with us. Our team boasts of some of the Best Android and iOS Applications Developers, and can help build you a robust and secure app. 

Gaming Apps: The Engines that Drive Consumption in the App Industry!

Back in the late 80s or in the early 90s, if someone had said that there will be a time in the future when everyone will be playing on their handheld mobile phones, it would have been dismissed as a figment of imagination that was highly unlikely to turn into a reality. However, fast forward 20 years and you would find that the scenario we described has become commonplace. Today, smartphones pack enough power to run mobile games that are rich in graphics and gameplay. How did this even come to be?

• The Past:
  Whoever came up with the idea of putting up a small screen on mobile phones set in line a chain of events that would lead to the gaming revolution! From merely displaying dialed numbers, the screen gradually grew in ability to display text initially, then imagery, and finally run simple animations. This led to innovative designers coming up with crude games such as Tetris and Snake which are to date some of the most popular games ever played on the small screen.
• The Present:
  In 2007 Steve Jobs unveiled the iPhone with its multitouch. This single moment set off an arms race in the mobile gaming industry where the demand of gamers actually pushed the innovation in the display of smartphones and their graphics processing capabilities. With the proliferation of Android devices, gaming has become a multibillion-dollar industry with hundreds of Android app development teams across the globe specializing in game development. Today, we have games like PokemonGO that do not merely use the smartphone screen but also incorporate technologies such as Augmented Reality to draw out gamers into the real world and interact with it.
• The Future:
  Virtual Reality is the key area of research in gaming where smartphone screens are being used to create a virtual world with 360° degree renditions. This is a massive step towards creating realistic vistas that blur the difference between the artificial and the real realm. This also has a cascading effect where spin-offs from the technology can aid in other areas such as research, education, medicine, architecture etc.,

If you are looking to etch a name for your brand in the future, partner with a reputed player and develop an Android Application for gamers incorporating the latest in technology and offering a realistic experience. Openwave is among the leading Android App Development Companies in Malaysia with the expertise required for developing cutting-edge gaming apps. Get in touch with us today!