It can always be quite a challenge to gather the initial momentum for a mobile app. Pushing from zero users to amassing a substantial user base can always be struggle and requires the best of efforts from the developers. And achieving this traction without the vast resources required for marketing and promotions can only make the task effectively impossible.
So, how can one push the app to early birds and reluctant users and sustain the momentum required to push along. The following steps might help:
1. Limited Edition: A limited edition offer or a feature can always create a buzz around it. From themes and in-app subscriptions, a customized offering with an expiry date can always garner a sense of urgency among customers and improve the rate of conversion. This is particularly true in case of gaming apps where limited edition elements such as stones and potions can generate a buzz among gamers with a lot of them vying to get it.
2. Time Barrier: Regulating the access with timed entries can create a sense of anxiety among users who will have to wait to gain access to the app. This inadvertently allows developers to keep users glued to the app as they will check on the app regularly to see if they’ve gained access. This improves the visibility of the app and brand recall.
3. Deal of the Day: Daily deals that are unique and personalized to match consumer tastes can boost conversion rates and help sustain interest in the app. From full-day discounts to hourly offers, these deals can have consumers returning to the app to see if newer deals have arrived. This works effectively when used in eCommerce apps.
4. Freebies: Throwing in freebies along with premium products is a proven method to boost app installs and traffic. Every “Buy-One-Get-One” offer needs to be personalized in order to improve redirects and make it easy to push products that are in less demand.
Having a team of experts onboard your mobile development team can help in chalking up the right strategies for success. Hire experienced Mobile App Developers from Openwave, a globally acclaimed IT services corporation. Get in touch with our development team today.
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