5 Ways On-Demand Apps are making Life Easier for Millennials!

According to a study, the millennials, comprised of young people between the ages of 14-24 look at their phone more than 387 times each day. This is a number that mobile app development companies in Malaysia are keen on exploiting for increased revenues. Before you release apps targeted for millennials, you first need to acquaint yourself with what kind of apps are prevalent in the market. Of late, on-demand apps have been quite a hit with youngsters, and can prove lucrative if developed right.

Here’s how Mobile Application Developers are making the most of On-Demand Apps:

1. Apps that Save Time and Money
   
   
   The millennials would rather surf the internet all day than get out and look for something to eat. That's why apps that deliver food or provide grocery supply have become so popular with them. Apps that address a need, and save time and money as well, are walking away with all the success these days.
   
   
2. More Job Opportunities
   
   
   There is no doubt there has not been a shortage of this kind of apps. One perfect example is Uber. These kinds of on-demand apps are preferred by the millennials because they offer the luxury for one to work either part-time or full-time.
   
   
3. Building Meaningful Experiences
   
   
   On-demand apps provide millennials the opportunity to freely interact and express themselves on various platforms. Some of the apps that are being developed include those that aid in learning or understanding of a particular subject, where young audiences get to interact and learn faster.
   
   
4. One Tap Solutions
   
   
   With millennials facing a time crunch, building fast, intuitive and user-friendly interfaces allows them to access a wide range of service in a single tap. A prime example is a restaurant app, in which placing orders using preset address and tracking is quite seamless and hassle-free.
   
   
5. Being Creative
   
   
   The Gen-Y is always on the quest to hunt down something new and creative. There has not been a shortage of apps being released in the market by mobile applications developers. To make sure the on-demand app stands on, developers should focus on creating something unique.

Do you have an on-demand app idea that will prove to be a hit with millennials? If so, you need to reach out to Openwave, one of the leading Mobile App Development Companies in Malaysia. To know more about us, Call - (+60) 169.185.667

5 Mainstream App Development Trends in the Year 2018!

As technologies evolve, so do trends emerge. The world of mobile apps is no exception to this rule! Thanks to new advances in hardware development, several trends are emerging on the horizon such as Dual cameras, Bezel-less displays. Similarly, applications themselves are going through a tectonic shift in development with several new trends in app development. 

The following Mobile App Development Trends are Expected to Rule 2018:

• Accelerated Mobile Pages: AMP, or Accelerate Mobile Pages, is considered as a highly important development in mobile app technology. By reducing the loading speed of mobile web pages, this technology today focuses on rapid loading of web pages and reduction in bounce rates. 
  
  
• Internet of Things (IoT) and Wearables: IoT has moved from the dominion of being a futuristic technology to one that is mainstream. IoT-ready apps are leading the way in increasing the number of connected appliances and are expected to bring entire environments under the umbrella of IoT. In addition to IoT, wearables are also expected to dominate the fitness and wellness segment. 
  
  
• Augmented Reality Apps: Augmented Reality today enjoys great popularity among consumers with the drop in the price of AR-ready smartphones. With this, the technology of AR is expected to rule various markets such as retail and entertainment.
  
  
• Cloud: Today all SaaS applications rely on the cloud to deliver their services across multiple devices and platforms. As BYOD becomes commonplace, cloud-based SaaS applications will become an integral part of the service industry where enterprise services will be accessed over smartphones.
  
  
• Machine Learning: Machine learning is the new frontier in mobile app technology. With the explosion in content and data generated on the internet, the need for apps that can derive actionable insights from this data is growing in momentum. Machine Learning and Artificial intelligence expected to find increasing implementation in mobile apps.

Looking for a cutting-edge app development services? Hire Openwave, a reputed Mobile App Developer in Malaysia, and enlist their world-class services.

4 Effective Strategies to Create Demand for your Mobile App!

It can always be quite a challenge to gather the initial momentum for a mobile app. Pushing from zero users to amassing a substantial user base can always be struggle and requires the best of efforts from the developers. And achieving this traction without the vast resources required for marketing and promotions can only make the task effectively impossible.

 So, how can one push the app to early birds and reluctant users and sustain the momentum required to push along. The following steps might help:

1. Limited Edition: A limited edition offer or a feature can always create a buzz around it. From themes and in-app subscriptions, a customized offering with an expiry date can always garner a sense of urgency among customers and improve the rate of conversion. This is particularly true in case of gaming apps where limited edition elements such as stones and potions can generate a buzz among gamers with a lot of them vying to get it. 

2. Time Barrier: Regulating the access with timed entries can create a sense of anxiety among users who will have to wait to gain access to the app. This inadvertently allows developers to keep users glued to the app as they will check on the app regularly to see if they’ve gained access. This improves the visibility of the app and brand recall.

3. Deal of the Day:  Daily deals that are unique and personalized to match consumer tastes can boost conversion rates and help sustain interest in the app. From full-day discounts to hourly offers, these deals can have consumers returning to the app to see if newer deals have arrived. This works effectively when used in eCommerce apps.

4. Freebies: Throwing in freebies along with premium products is a proven method to boost app installs and traffic. Every “Buy-One-Get-One” offer needs to be personalized in order to improve redirects and make it easy to push products that are in less demand. 

Having a team of experts onboard your mobile development team can help in chalking up the right strategies for success. Hire experienced Mobile App Developers from Openwave, a globally acclaimed IT services corporation. Get in touch with our development team today.