4 Simple Steps To Prepare Your Website For This Holiday Season!

The global market has experienced an unbelievable advancement with the dawn of the digital era.  Websites have become virtual addresses. Businesses are enabled to expand through virtual portals and reach people all over the world. Holiday season is undoubtedly the busiest time of the year and you can take a real advantage of this current-age-scenario by optimizing your website for best returns.

Here are 4 Simple Steps to help you prepare your Website for this Holiday Season.

1) Promote Early:

Being an early bird provides a big advantage during holiday season. Reach out to people via social media platforms and e-mails with all offers and deals to lure them into your e-commerce store. Remind them frequently about special products or services so that they know whom to contact when time comes.

2) Festoon It:

It's always attractive to base something on a theme. Holiday-theming your website is imperative as it's well-expected by customers. Make modifications such that it represents festive emotions of customers to get better organic engagement rates. If you manage to make a lasting impression, the same customers will end up re-visiting your e-store year after year.

3) Employ Retargeting Pixels:

There are small pieces of code known as retargeting pixels that track customers who visit your e-store, learn their interests and reach out to Google and FaceBook to prompt advertisements that re-direct them back to your e-commerce store. This is quite an unobtrusive way to re-target customers and achieve returns.

4) Improve Website Speed:

Virtual stores generally get flooded during festive seasons. Ensure that your website is optimized for good speed despite huge traffic and subsequently prevent any crash or shut-down. Use Google's PageSpeed Insight tool to check load time. Research says that customers tend to leave web pages if it takes more than 3 seconds to load. So, don't just make it attractive, make it fast as well!

Time has come for you to take action to scale-up your business. The steps outlined in this article are quite practical, leading to good results. Skyrocket your sales this festive season with Openwave, the Leading Web Development Company in Kuala Lumpur. Contact us to get your quote, today!

Launch Your E-commerce Website in 4 Easy Steps And Boost Your Holiday Sales!

E-commerce has seen so many successes in the last few years. It has replaced the physical stores swiftly and it doesn’t look like it’s going to stop. With the holiday season coming up, it’s just going to grow bigger and bigger! Now is your chance to take your e-store to the next level!

Here are 4 easy steps to kick-start your e-commerce website and boost your holiday sales in no time!

1. Open-up to the World at Large:

Today, there is more opportunity than ever to reach out to the people of the world. But beware; it is not an easy task to go global. You should have a proper plan chalked out before you make an attempt. You’ll have to spend time and money for promotions, shipping, shout-outs and what not. Invest wisely and you will find yourself selling products to a variety of people across the globe.

2. Your Keywords – Offers, Discount, Sale:

Its holiday season and what better way to captivate people than provide them with incentives? Many people work the entire year and save-up just for shopping around this time. So, make sure you highlight all your products by offering discounts and other benefits you can afford to give. It’s the best way to attract them.

3. Promote via Social Media:

Root yourself in the popular social media platforms and shout as much as you can. Post regular updates. Notify everyone about your upcoming sales and offers. Put up stories, tweets, blog posts, do everything in your ability to catch the sight of potential customers and don’t forget to theme your coupons based on the festive season!

4. Optimize your E-commerce Website:

When your website is flooded with traffic, you don’t want it to crash or slow down. Make sure you take care of it. Also, work on increasing the loading speed. Research shows that better conversions are achieved when shoppers are able to shop smoothly, without any hassle.

Done right, setting-up an e-store and running is really rewarding. If you are interested in building an e-commerce website this festive season that tops the game, hire Openwave – a Stellar E-commerce Web Development Company in Malaysia!

7 Tips To Enhance Ranking With SEO-Friendly E-Commerce Site!

With the abundance of exploitable data available today, there is no longer a need to adopt trial-and-error methods and hope for good results. Analytical tools empower us to scan through data and make practical decisions for building a successful and sustainable e-commerce website.

Here, are 7 Tips to enhance Ranking with an SEO-friendly eCommerce Site.

1. Use Appropriate Header Tags:

Header tags are HTML elements pertaining to the heading or title of the content or a text that is most emphasized in the content. Using the right tags will draw more attention to your content.

2. Provide Alt Attributes of Images:

Alt attributes are alternate texts for images. They usually show up when you have a turned-off display of images or if your internet connection is poor. Search engines aren’t built to identify images as they are. They are dependent on these alt texts which are really useful when one intends to find the image corresponding to it.

3. Decrease Loading Time:

Search engines are also dependent on the loading speed of websites. If your website takes a shorter period of time to load than your competitors, it could possibly be ranked higher than them.

  

4. Integrate Social Media:

An establishment in social media has a drastic impact on your presence on the web. The more you are visible on social media, the more visitors you will have and the more frequent your e-commerce website will be looked for.

5. Feed Keywords to your URL:

Keywords are words used in search engines more often than others. Using them in your URL will increase visibility of your e-commerce website.

6. Use Domain Names with Longevity:

If you depend on trends for deciding a domain name, chances for it to have a lasting impact are bleak. Focus on names which are likely to be evergreen.

7. Get W3C Certified:

Getting certified by this consortium denotes that your website has attained international standards. This naturally increases reputation and ranking of your website.

Following the tips listed above, you will be able to potentially boost the ranking of your e-commerce website. Renowned as one of the Top Web Development Company in Kuala Lumpur, Openwave challenges itself to construct SEO-friendly websites for you and make sure they make it to the top of the ladder! Get in touch with us, today!