4 Simple Steps To Prepare Your Website For This Holiday Season!

The global market has experienced an unbelievable advancement with the dawn of the digital era.  Websites have become virtual addresses. Businesses are enabled to expand through virtual portals and reach people all over the world. Holiday season is undoubtedly the busiest time of the year and you can take a real advantage of this current-age-scenario by optimizing your website for best returns.

Here are 4 Simple Steps to help you prepare your Website for this Holiday Season.

1) Promote Early:

Being an early bird provides a big advantage during holiday season. Reach out to people via social media platforms and e-mails with all offers and deals to lure them into your e-commerce store. Remind them frequently about special products or services so that they know whom to contact when time comes.

2) Festoon It:

It's always attractive to base something on a theme. Holiday-theming your website is imperative as it's well-expected by customers. Make modifications such that it represents festive emotions of customers to get better organic engagement rates. If you manage to make a lasting impression, the same customers will end up re-visiting your e-store year after year.

3) Employ Retargeting Pixels:

There are small pieces of code known as retargeting pixels that track customers who visit your e-store, learn their interests and reach out to Google and FaceBook to prompt advertisements that re-direct them back to your e-commerce store. This is quite an unobtrusive way to re-target customers and achieve returns.

4) Improve Website Speed:

Virtual stores generally get flooded during festive seasons. Ensure that your website is optimized for good speed despite huge traffic and subsequently prevent any crash or shut-down. Use Google's PageSpeed Insight tool to check load time. Research says that customers tend to leave web pages if it takes more than 3 seconds to load. So, don't just make it attractive, make it fast as well!

Time has come for you to take action to scale-up your business. The steps outlined in this article are quite practical, leading to good results. Skyrocket your sales this festive season with Openwave, the Leading Web Development Company in Kuala Lumpur. Contact us to get your quote, today!