How User Behaviour Helps To Opt A Suitable Mobile Application Platform!

Mobile Application Development seems like a vast space. But it only has two dominating platforms - Android and iOS. These two operating systems constitute over 96% of this arena. Considering their prevalence, it is essential to focus on comparing their competencies. There are many variables which separate one from another. User behavior largely draws a thick border between the two. It is important to take their comparison to arrive at a suitable choice and then proceed.

Here is how one should employ user behavior data to opt a suitable Mobile Application Platform.

1) The Market:

Only two major competitors fight to stay ahead of one another. Android and iOS are very different in many ways due to which they cater for different crowds. The number of Android apps available on Google Play Store is more than 3.5 million as in 2018 while those of iOS is over 2 million. 

2) User Preferences:

Android apps is usually meant for the larger crowd consisting of middle-class people who do not wish to spend much. They are highly flexible and easily pass the terms and conditions enlisted by Google to be on the Play Store. But in the case of iOS, things aren’t the same. iOS users are more likely to be willing to spend. But this platform follows stringent rules which make it more difficult for developers to get a spot in the Apple App Store.

3) Device Capabilities:

Android phones and tables are relatively cheaper than iOS-based mobile devices. Yet, developers have done a good job in creating extensive features which allow many to enjoy several perks which are normally not found in iOS. But security is somewhat compromised in the process which gives iOS an upper hand in this case.

4) Engagement Rates:

Engagement rates are a tad higher for an Android app because of large user base. But it need not be that way always.   While Android apps are popular for media-based apps, those of iOS have a good hand at content where avid readers and content seekers immerse themselves. 

Having chalked out certain key differences of the competitors, it is important to identify your needs and pick whichever platform suits you best. If your goal is to acquire a large customer base, choose Android. On the contrary, if you are looking to get solid returns, go for iOS. Openwave is an exemplary Mobile App Development Company in Malaysia. Get in touch with us and avail from our range of exclusive solutions, today!

4 Amazing Tips To Enhance Your Ecommerce Business!

2018 has been a year of tremendous technological advancements, and a huge growth in the field of ecommerce. Today there are thousands of businesses online, be it a shop for apparel, or for food delivery; everything is just a click away! While this spurt in growth has helped many, it has also made competition immensely stifle. Today, merely having an online store isn't enough. To outrace your competition and make it out on top requires hard work!

Here are 4 Stellar Ways you can boost Online Sales:

1) Provide In-Built Customer Support:

Customer experience should always be your first priority. When a visitor has a query, the efficiency with which you reply is what will play a huge role in conversion. With live chat in place for customers to engage in and resolve their queries, you will boost your store's conversion rate by several times.

2)  Make your Website Mobile Friendly:

2018 is the era of mobile users. Be it playing games or ordering products, everything is done on mobiles conveniently. With a plethora of budget-friendly smartphones being released, everybody has one! Make your e-shop mobile friendly. This will help reach out to a larger audience, and tremendously.

3) Display Customer Reviews:

Reviews are a crucial part of every business. You will have noticed that people check the reviews for movies and restaurants before going there. Why? To ensure the quality is top-notch. No one wants to spend their money on bad service! Ensure you provide impeccable quality of products and service, and display customer testimonials. This will help reel in more visitors.

4) Offer Rewards:

Discounts and offers will be quick to bring in visitors. Everybody loves gifts, and a customer will almost always be drawn to discounts! Offer occasional discounts, be it coupons or gift hampers - and watch your online sales shoot up!

Ecommerce web development has become a raging topic today, with everyone trying to get an online store up! Call Openwave today, and hire from our arsenal of amazing Ecommerce Developers in Malaysia! With our assistance, you can boast an amazing ecommerce store in no time.

4 Simple Steps To Prepare Your Website For This Holiday Season!

The global market has experienced an unbelievable advancement with the dawn of the digital era.  Websites have become virtual addresses. Businesses are enabled to expand through virtual portals and reach people all over the world. Holiday season is undoubtedly the busiest time of the year and you can take a real advantage of this current-age-scenario by optimizing your website for best returns.

Here are 4 Simple Steps to help you prepare your Website for this Holiday Season.

1) Promote Early:

Being an early bird provides a big advantage during holiday season. Reach out to people via social media platforms and e-mails with all offers and deals to lure them into your e-commerce store. Remind them frequently about special products or services so that they know whom to contact when time comes.

2) Festoon It:

It's always attractive to base something on a theme. Holiday-theming your website is imperative as it's well-expected by customers. Make modifications such that it represents festive emotions of customers to get better organic engagement rates. If you manage to make a lasting impression, the same customers will end up re-visiting your e-store year after year.

3) Employ Retargeting Pixels:

There are small pieces of code known as retargeting pixels that track customers who visit your e-store, learn their interests and reach out to Google and FaceBook to prompt advertisements that re-direct them back to your e-commerce store. This is quite an unobtrusive way to re-target customers and achieve returns.

4) Improve Website Speed:

Virtual stores generally get flooded during festive seasons. Ensure that your website is optimized for good speed despite huge traffic and subsequently prevent any crash or shut-down. Use Google's PageSpeed Insight tool to check load time. Research says that customers tend to leave web pages if it takes more than 3 seconds to load. So, don't just make it attractive, make it fast as well!

Time has come for you to take action to scale-up your business. The steps outlined in this article are quite practical, leading to good results. Skyrocket your sales this festive season with Openwave, the Leading Web Development Company in Kuala Lumpur. Contact us to get your quote, today!

Launch Your E-commerce Website in 4 Easy Steps And Boost Your Holiday Sales!

E-commerce has seen so many successes in the last few years. It has replaced the physical stores swiftly and it doesn’t look like it’s going to stop. With the holiday season coming up, it’s just going to grow bigger and bigger! Now is your chance to take your e-store to the next level!

Here are 4 easy steps to kick-start your e-commerce website and boost your holiday sales in no time!

1. Open-up to the World at Large:

Today, there is more opportunity than ever to reach out to the people of the world. But beware; it is not an easy task to go global. You should have a proper plan chalked out before you make an attempt. You’ll have to spend time and money for promotions, shipping, shout-outs and what not. Invest wisely and you will find yourself selling products to a variety of people across the globe.

2. Your Keywords – Offers, Discount, Sale:

Its holiday season and what better way to captivate people than provide them with incentives? Many people work the entire year and save-up just for shopping around this time. So, make sure you highlight all your products by offering discounts and other benefits you can afford to give. It’s the best way to attract them.

3. Promote via Social Media:

Root yourself in the popular social media platforms and shout as much as you can. Post regular updates. Notify everyone about your upcoming sales and offers. Put up stories, tweets, blog posts, do everything in your ability to catch the sight of potential customers and don’t forget to theme your coupons based on the festive season!

4. Optimize your E-commerce Website:

When your website is flooded with traffic, you don’t want it to crash or slow down. Make sure you take care of it. Also, work on increasing the loading speed. Research shows that better conversions are achieved when shoppers are able to shop smoothly, without any hassle.

Done right, setting-up an e-store and running is really rewarding. If you are interested in building an e-commerce website this festive season that tops the game, hire Openwave – a Stellar E-commerce Web Development Company in Malaysia!

7 Tips To Enhance Ranking With SEO-Friendly E-Commerce Site!

With the abundance of exploitable data available today, there is no longer a need to adopt trial-and-error methods and hope for good results. Analytical tools empower us to scan through data and make practical decisions for building a successful and sustainable e-commerce website.

Here, are 7 Tips to enhance Ranking with an SEO-friendly eCommerce Site.

1. Use Appropriate Header Tags:

Header tags are HTML elements pertaining to the heading or title of the content or a text that is most emphasized in the content. Using the right tags will draw more attention to your content.

2. Provide Alt Attributes of Images:

Alt attributes are alternate texts for images. They usually show up when you have a turned-off display of images or if your internet connection is poor. Search engines aren’t built to identify images as they are. They are dependent on these alt texts which are really useful when one intends to find the image corresponding to it.

3. Decrease Loading Time:

Search engines are also dependent on the loading speed of websites. If your website takes a shorter period of time to load than your competitors, it could possibly be ranked higher than them.

  

4. Integrate Social Media:

An establishment in social media has a drastic impact on your presence on the web. The more you are visible on social media, the more visitors you will have and the more frequent your e-commerce website will be looked for.

5. Feed Keywords to your URL:

Keywords are words used in search engines more often than others. Using them in your URL will increase visibility of your e-commerce website.

6. Use Domain Names with Longevity:

If you depend on trends for deciding a domain name, chances for it to have a lasting impact are bleak. Focus on names which are likely to be evergreen.

7. Get W3C Certified:

Getting certified by this consortium denotes that your website has attained international standards. This naturally increases reputation and ranking of your website.

Following the tips listed above, you will be able to potentially boost the ranking of your e-commerce website. Renowned as one of the Top Web Development Company in Kuala Lumpur, Openwave challenges itself to construct SEO-friendly websites for you and make sure they make it to the top of the ladder! Get in touch with us, today!

Why It's Time To Migrate To Magento 2?

It's simple math, 2 is greater than 1; the same applies to Magento 2! Magento has upgraded and now allows users to build an eCommerce platform on Magento 2. This version has the solution to each problem its predecessor faced. With eCommerce growing fast, it is high time businesses got their own online store! The audience today resides online and activities ranging from ordering food, to buying apparel, are all done on online platforms.

Here are 5 Reasons Why Version 2.0 is the Best:

1) Ajax Cart System

The previous version didn't have an Ajax cart. Every time a customer added a new product to a cart, it would refresh. This resulted in terrible user experience. However, the second upgrade has removed the earlier hassle, with the Ajax technology in place. This ensures a dynamic webpage which won't refresh with each new action carried out.

2) Mobile-Friendly Nature

One of the most crucial factors in websites today, is a mobile-friendly nature. Several businesses lose customers simply because their website doesn't cater to mobile users efficiently! Magento 2.0 deals with this effectively. When you get a website made on this platform, it automatically fits mobiles, without having to redesign again!

3) Elegant Integration

Every website will need to house third-party apps for analytics or improving performance. Version 1 had a poor integration process, which wasn't smooth. However, with 2.0, there is seamless integration with external apps through RabbitMQ that facilitates communication between apps and the site itself.

4) Easier Transactions

Payment is the core of every business from all perspectives. Having a poor payment gateway will lead to users not trusting your website! Without a proper checkout system, the cart will be left abandoned. Version 2.0 reduces this percentage by providing integration with top payment portals like PayPal and enables easier checkouts.

Magento leads the eCommerce game with its stellar features and a customer base of millions. Being open source, it offers regular updates and ensures you are up-to-date with market trends! So what are you waiting for? Call Openwave and hire our Dedicated Magento Developers in Malaysia! With our experienced professionals by your side, success is assured. 

4 Reasons Why Active Web Design Is Important

In 2018, websites have become a dominant factor for business to excel. An online store sells better than a physical one because of most of the customers today shop on their PCs and smartphones! When a site is the heart and soul of a business, it definitely has to look stellar. Web design and interface quality top the requirement list for a website. If your site is irresponsive, or slow in nature, visitors will undoubtedly leave midway.

Here are 4 Crucial Reasons Why Web Design of Paramount Importance for your Business:

1) Topping Searches: The online world is no easy arena. To compete with thousands of similar ventures and emerge on top takes a good deal of work, and Google's acknowledgement. Google ranks websites based on their SEO-friendly nature and quality of the website and its content. To ensure your site is on the first page of the search, or even the top, your website has to be responsive and have a neat design.

2) Lower Bouncing: The last thing you want is a potential buyer to come to your website and leave due to poor response. When your site has a poor design and architecture, the bounce rate increases. Having to load a complete minute before displaying will cause even the most patient of visitors to leave! Websites with high bounce rates are discarded by Google as irresponsive, meaning you will fall down the ladder!

3) Mobile-Friendly: Your platform has to be accessible by mobile, just as efficiently as from a computer. Over 65% of users today prefer smartphones over computers. This means, to succeed on the mobile platform, your website will have to be amply responsive and active even on a mobile browser. This has tremendous benefits; you will get an immense flow of customers and an overall increase in sales if you follow the right steps!

4) Faster Load Time: A cluttered website will take a lot of time to load, driving visitors away. When you have a site that loads quickly, visitors will be more inclined to stick around and check out the various services offered. Such a website will serve a good deal for your business by increasing conversion and retaining existing customers.

Never compromise on design. It is the face of your company, and the site is the body! Both have to be top-notch to catch and retain a user's attention. The online market has stifle competition, don't wait for an opportunity, and make one! Call Openwave today and hire our Web Designers in Malaysia. With their impeccable services, your venture will be equipped with an amazing website in no time.