Why Your Mobile App Should Send Out Push Notifications?

An incredibly strong form of getting a word out, push notifications can help hugely in boosting your mcommerce business! In today's digital-first world, mobile apps are becoming increasingly prominent. With mcommerce augmenting existing online businesses and allowing them to penetrate the mobile market, huge success can be seen. 

However, the catch here is that every other business can take to the e-markets, so if you want to stand out, you will have to employ adept means! One such strategy you can work with is sending push notifications to your users. This will help you reach out to your customers irrespective of where they are, and lead them exactly where you want them!

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Push Notifications: 

When you come to realize a simple truth that no matter what a user has or does not have, they almost always have their phone. Push notifications are messages you can send through your app to your user that has an insanely high percentage of conversion. Since they land directly on the notification tray, users have a higher chance of viewing it, thereby helping you increase holiday sales. This, however, won't happen in the case of messages or emails that tend to get ignored. 

Here are some of the prime advantages of push notifications:

1) They Have A Better Engagement Rate: 

Engagement is a very important criterion when it comes to mcommerce. You will only get visitors and users when you are able to engage them. With an abundance of competition in the market, you need to stand out when it comes to reaching these users! And push notifications give you the best way of communicating with the user and engaging them. 

2) Promote Specifically: 

Depending on your business, you might want to promote specific ideas at varying times. For example, if you have a clothing business and want to promote an offer on shirts, you can send out a very specific push notification that concisely conveys the details of the offer! This will both grab the users' attention and act as a direct promotion. Sending out offers this way can be incredibly effective and help convert multiple users into recurring customers. 

3) Push Notifications Boost Sales: 

People who give access to push notifications are the ones who want to know more about the offers being given out. Hence, you have already half-convinced people to invest their time! Now all that's left is to send out a stunning push notification and doing the other half of the job. 

Give your mcommerce venture a huge sales boost with a mobile app. Reach out to Openwave, the top Mobile App Development Company In Malaysia, and avail a 20% discount on our world-class mobile app development solutions today! With our services, you will be able to take your business to starry heights! 

Use the code OWC-HolidaySP to get started.  

How Industries Can Reap Benefits From Mobile Apps!

Mobile app development is one of the most useful and widely adopted technologies used by businesses worldwide. Their influence across multiple industries has been very fruitful in advancing them and enabling them with the tools to progress efficiently. As most people are engrossed with mobile devices, it makes sense for every business from every industry to invest in creating an engaging mobile app. 

 

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Here are different industries that have reaped the benefits of mobile apps.

1. IT 

 
IT has immensely grown due to the advancements made in app development. By incorporating and innovating such tools in their operations, IT businesses have flourished excellently over the years. Moreover, they have influenced other industries to integrate app solutions to enhance their operations, boost productivity, and derive better results! A fascinating reality is that there are billions of devices connected worldwide via mobile applications and this just proves how potent they are.

2. Education 

 
Education has always been evolving due to our innate nature of curiosity. However, it has been greatly complemented when technology came into the picture, especially mobile app development. E-learning is quite sought after in this day and age of digitization. Several educational institutions have adopted apps to not just carry out their regular activities but also enhance and offer out-of-the-world opportunities for students to excel!

3. Games And Entertainment 

 
A report from Newzoo claims that 76% of the total revenue from mobile apps was from the gaming apps with $92.1 billion spent on them. With advancing graphics and processing capacity, the quality and experience of games on the mobile platform have tremendously improved. This has attracted a large majority of the people who absolutely enjoy playing games and being entertained.

Wrapping Up

 
These are not the only industries which have observed growth. Real estate, Automobile, Healthcare, E-commerce, Tour & Travel, Event management,  and many more have benefited by leveraging this technology to improve their functions and profitability as well.

Openwave is a top Mobile Application Development Company in Malaysia! Connect with our experts and share your requirements today! We deliver both Android and iOS Mobile App Development Services at unimaginably affordable rates!

Benefits Of Food Ordering Apps For Restaurants And Customers

Mobile apps are incredibly amazing solutions for several businesses. They simply don’t fail to enhance productivity and boost conversions, provided they are strategically made. Restaurants can easily leverage the lucrative nature of food ordering apps and increase their business opportunities exponentially. They are easily accessible and the services are highly on-demand! Deploying such apps, businesses can definitely observe growth!

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Here are the benefits for a restaurant:

1) Restaurants will be able to handle more orders in less time as the small talk and customer engagement is out of the equation.

2) The restaurant’s environment won’t come in the way of the customer’s decision to order food. Also, the whole menu is available to conveniently go through.

3) Sometimes, waiters may misunderstand complex orders made by the customer. This problem can be totally avoided by allowing the customer to check the orders they want.

4) Loyalty programs can be created to increase the number of returning customers.

Here are the benefits for a customer:

1) Customers don’t need to wait in a queue to place the order.

2) Ordering food beforehand saves the time of waiting for it to be prepared.

3) The entire menu is available to scroll through.

4) Loyalty programs allow customers to save on their food purchases.

Here are certain considerations for food ordering mobile app development:

Product mix:

It may not be the best idea to include all your items in the app’s menu as it would appear to be cluttered. However, you may add the ones that are selling the most. This way, you will have recurring orders which you can keep fulfilling.

Loyalty program:

Integrating an attractive loyalty program will have customers returning to buy food from you. Award loyalty points which can be used to redeem food coupons and other offers to incentivize the purchasing experience of the customer.

Nearby location:

Certain customers may not be comfortable to share their exact locations with you. However, you need a location to go and deliver the food. So, including the nearby landmark feature may be useful in this regard.

Payment solutions:

Incorporating the most popular and used payment solutions will enable smooth transactions. Also, furnishing clear payment policies will help you keep payment problems at bay and streamline the process.

Updates:

When your mobile app content is left to stagnate, it reduces in value and customers tend to lose interest. So, ensure that you regularly change the menu and update the app to give something refreshing to your customers.

Openwave provides A1 Mobile App Development Services in Malaysia. Get in touch with us and hire dedicated app delivers today! Share your requirements to grab a free quote!

How to Develop Mobile Apps When you’re on a Strict Budget?

Money may be a tool to manifest power with but it is also a major constraint in which projects and endeavors are run today. Any experienced entrepreneur of business operator would know how mobile apps development projects need to be run within stringent cost ceilings and how they must make every penny count. With the revenue from mobile apps set to grow to 190 billion by 2020, there is an increased demand for maximizing profits out of these.

Let’s look at how mobile app development projects can be run within strict budgets, and still be made profitable.

1. Prepping Up

Start with the very basics first – choose the platform you want to execute your mobile apps development project on. For instance, developing on IoS is relatively more expensive than on Android and it is important to factor this in the project cost.

2. Prioritize the Features

Now that you know that the project needs to be run within stringent cost routines, you just cannot afford to assimilate all the features. These is why start by listing down all the features you had planned initially and segregate them under ‘good to have ‘and ‘necessary’ ones. It’s the latter you must concentrate your efforts and spends on, and let the former take a backseat for now.

3. Leverage Freelancers

While you may be accustomed to having your dedicated team of developers in-house to churn out your app development projects, there might not be enough free space to work with this approach under cost constraints. A great way to overcome these limitations is to try and work with freelancers. Have a strict quality control and screening framework to first select the right freelancers for your project, and then make sure that you get work of optimum quality.

Looking to execute such a project? Do not fret over browsing through the works of substandard Mobile App Development Companies in Malaysia. Do what most successful businesses have done and go with Openwave- the reason behind numerous successful development projects.  Talk to the experts and get started!